Digital Marketing, no longer a buzzword, is so widespread that we are immersed in it. The Digital Marketing industry is the industry where change is something that is only constant. It is changing at so fast pace that businesses find it difficult to tackle ever-changing trends.
Nearly 76% of managers believe that marketing has drastically changed over the past two years than it changed in the past fifty years, according to a survey made by Adobe’s Digital Distress.
Digital Marketing is everywhere today. With the ever-changing technologies related to Digital Marketing, entrepreneurs and marketers have to adapt to the latest marketing strategies. This can be done by embracing tactics and technologies of the future while keeping away the duds.
Now embracing the tools and techniques such that an organization keeps up with the latest marketing strategies, they need marketers who are particularly trained and skilled in this domain. This is why there is an increase in the number of professionals enrolling in an advanced digital marketing course.
For those who think that Digital Marketing is an industry that is not going to grow, wait. Start thinking again and go through the lines of this blog.
What is Digital Marketing?
Any form of marketing done through electronic channels is referred to as Digital Marketing. Digital Marketing is all about connecting with the audience in the right place at the right time. Businesses utilize digital channels including social media, search engines, emails, short messaging service (SMS), affiliate marketing, etc to get connected with prospective and existing customers.
The most important aspect of Digital Marketing that makes it beneficial is that it is cost-effective and costs much lower than traditional marketing methods.
With digital marketing, you can target only the prospects that are most likely to buy your products or services.
Digital Marketing enables you to outrank your competitors in your industry.
While we spend most of our time on our smart phones or other devices, marketers and businesses find it as an opportunity to advertise their products or services over the Internet. Social Media is one of the most powerful channels of digital marketing these days. It is easy to create brand awareness and establish trust of millions of people present on social media.
Content marketing is another potential channel that enables you to reach prospective customers with the use of content. The content is typically published on a website, and is promoted through email marketing, social media, PPC campaigns, and SEO.
Email marketing is also considered as an effective channel for marketing. It is the means to get in touch with your prospective customers.
Key Trends in Digital Marketing
The CIM or Chartered Institute of Marketing states that it will be crucial to keep transformational thinking at pace as the marketing profession is rising continuously, specifically with the persistent growth of the latest ‘weapon of choice’ which is digital media, for many organizations.
The marketing landscape is changing continuously and it is clear that the near future will not change from its present scenario.
The key trends that are going to shape the future of Digital Marketing are:
- Artificial Intelligence
Nearly 75% of businesses utilizing AI and Machine Learning techniques are thriving in improving customer satisfaction, and that too by 10%.
Artificial Intelligence and Machine Learning bring enormous benefits to the world of marketing including improvement of customer support and experience, accurate real-time analytics and measurements, optimizing product line and pricing strategy.
Also, almost 50% of queries of customers are managed via AI-based chatbots, as per Research and Market analysis. The report also projects AI-enabled market worldwide to reach USD 2.2 billion by the end of 2024.
With exponential advancement in technology, and its innovative uses, AI strategies are going to be new normal in the world of Digital Marketing.
- Virtual Reality
As a marketing manager, your main job is to evaluate different tools that offer more engaging, interactive, and personal experience to your customers. Virtual reality has emerged as the competent and most efficient solution in the last few years.
Virtual Reality is expected to become a crucial part of marketing strategies by 2025 and a report by Markets and Markets Research states that the market of virtual reality is projected to grow from USD 7.9 billion in 2018 to USD 53.6 billion in 2025.
- Voice Marketing
How would you feel if you purchase a product or service and get assistance in person, or someone guides you about that product or service by talking to you?
Of course, this interactive response will impress you and you are most likely to recommend the same to your friends and family.
A report by PWC 2018 says that around 65% of people aged between 25 and 49 speak to their voice-enabled device once a day at least.
Voice support is expected to become the future of digital marketing because it allows for contextual interactions with clients and customers. According to OC&C Strategy Consultants, it is estimated that the US will spend USD 40 billion on voice commerce by 2022.
Have you ever counted how many times you use your voice assistants to make small actions for you? As in, Amazon’s Alexa, Google Assistant, Apple’s Siri, Microsoft’s Cortana make things easy for you by texting on your voice command, making calls, reminding you to pay your bills or go for routine check-ups.
This is why businesses of all sizes are leveraging voice supporters for providing excellent customer experience.
It is clear by the article that Digital Marketing is evolving at a very fast pace and is sure to grow in the coming years. The best time to make a career in this domain is NOW.
An online training course is the best way to get a certification in digital marketing and ultimately get into a lucrative career in Digital Marketing. They provide you with well-crafted course content and train you with real-life examples and projects to ensure complete preparation.
Enroll Yourself Now!!